challenge:

Lead the home mortgage industry

In a market saturated with thousands of mortgage products, Bank of America was looking for a way to educate consumers about their new no-fee mortgages on a personal level, while communicating the message that Bank of America was still the "Bank of Opportunity."

We created: Mobile main street

On the Road

The whole setup was designed to fit in a single truck, minimizing travel expenses

Main Street Comes Home

We created a custom "home" for Bank of America that could be easily moved from town to town across the U.S.

Fully Managed

Our expert crew members were able to set up and break down Mobile Main Street in a matter of hours

Visitor Engagement

Visitors to Mobile Main Street could get their pictures taken in front of a green screen, which would then be instantly edited to place them in front of their dream home

Enaging Exhibits

Mobile Main Street included interactive exhibits, activities and games to keep the young ones busy while mom and dad talked shop

Media Coverage

Eventrex Productions liased with the press in each location, ensuring that Mobile Main Street was always getting maximum exposure

It's in the Details

HD TVs and other realistic elements completed the experience

challenge:

Lead the home mortgage industry

In a market saturated with thousands of mortgage products, Bank of America was looking for a way to educate consumers about their new no-fee mortgages on a personal level, while communicating the message that Bank of America was still the "Bank of Opportunity."

We created: Mobile main street

A custom-built, portable "home" that traveled to multiple cities across the U.S. to educate people about Bank of America's latest offerings

Ready to Get the word out in a fresh way?