challenge:

talk to strangers about How They Roll toilet paper

Cottonelle has been around long enough to know that the biggest obstacle to marketing a toilet paper brand is people's reluctance to talk about it. Their marketing team needed a strategy to start a conversation about their product in a way that was fresh and fun, so they came to Eventrex for inspiration.

We created: the great over/under debate

LED Display

Participants in the game could have their photo taken, and then stick around for a short period of time to see their face and their vote appear on a gigantic LED display in the heart of Times Square.

How Do You Roll?

Enthusiastic staff members encouraged guests to weigh in on the Over/Under debate, and the space was chock full of toiletry paper imagery and decor, which, with the help of Eventrex Production, was colorful and fun!

Interactive Gaming Experience

All visitors had the chance to play the Over/Under game, a 10-foot tall wall with different rolls of toilet paper that guests could roll to cast a vote.

Special Voting Area

Our celebrity guests Tori Spelling and Dean McDermott kicked off the voting in the Specialty Voting Area, which was then open to the public — the biggest perk was that your vote was hooked up to an LED screen where all of Times Square could see the results.

An all-day game that asked new yorkers to settle the question "How do you Roll: over or under?" by a majority vote.

times square publicity event copy.jpg — Features

• Celebrity spokespeople Tori Spelling and Dean McDermott were in attendance
• The Cottonelle Puppies made an appearance
• Located in Times Square Studios
• Whimsical oversized toilet paper rolls adorned the walls
• Photos taken were immediately displayed on one of NYC's largest LED advertising screens
• 10 foot, custom-designed, interactive Over/Under Games

Amenities

• A world-class origami artist made pieces out of Cottonelle to give to visitors
• Live & Online debate where contenders argued their cases for how they "Rolled."
• Specialty Voting Area where visitors could vote “Over or Under,” after which their photo was taken and sent to large advertising screens
• A relationship counselor was onsite to help couples and friends ease the stress of the “Great Debate”

Cottonelle

challenge:

talk to strangers about How They Roll toilet paper

We created: the great over/under debate

An all-day game that asked new yorkers to settle the question "How do you Roll: over or under?" by a majority vote.

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