Highlight the green giant taking a stand against bullying
Green Giant launched a multi-media anti-bullying campaign in response to how deeply families were affected by bullying. The month long letter writing campaign was set to end with a reveal of the “Anti-Bully Giant” in Minnesota.
We created: The anti-bully giant
Taking a Stand Against Bullying
Green Giant launched a multi-media anti-bullying campaign in response to how deeply families were affected by bullying. The month-long letter writing campaign ended with a reveal of the “Anti-Bully Giant” at a press conference produced by Eventrex Productions.
Staging Area
A stage area was created for the reveal ceremony and subsequent press conference, and a custom designed step-and-repeat was staged so visitors could take advantage of a photo op.
Shining Bright
Sound and lighting designs for both AM and PM hours meant the dark of the night was not a problem for this grand display.
Before we Began
The original Green Giant statue — at the ceremony his orange toga was worn, and the plaque beneath reading "Welcome to Blue Earth, Minnesota" proudly displayed: "Today, Blue Earth is Orange Earth, MN in support of Bullying Prevention"
Donning the Orange Toga
It took a professional team and the assistance of two hydraulic cranes to dress our giant for the occassion.
Anti-Bully Orange
The toga worn by the 55ft statue was custom designed to be durable, the right fit for the Green Giant, and the proper shade of "Anti-Bully Orange."
Go Big
This project and ceremony was a very important step in Green Giant's multi-media anti-bullying campaign in response to how deeply families were affected by bullying — Eventrex Productions is not afraid to go BIG!
We redesigned the Jolly Green Giant’s iconic green-leaved toga and outfitted him in Anti-Bully Orange—veggies and all.