Challenge:

Dominate the Greek Yogurt Market

Before and After

The Eventrex Productions construction and design teams took a dreary space and transformed it into a bright, fresh lounge

A Complete Experience

The popup lounge was outfitted in Yoplait branding from floor to ceiling, including custom furniture, flooring, and decor elements

Hosting the Party

Eventrex Productions hired a charismatic host to keep the event lively and encourage visitors to participate

Instant Gratification

Visitors to the popup could lift up their cups after their blind taste test to see which yogurt was their favorite

On Message

Brand ambassadors were on hand at all times to answer questions and engage with visitors to the popup

Swag!

Each participant in the taste test left with a gift bag, including a branded t-shirt and samples of Yoplait Greek Yogurt

Getting the Word Out

The popup store received thousands of visitors during the time it was open

Custom Coffee Service

The popup store included a free coffee bar where visitors could sip coffee from custom-printed coffee cups

Custom Furniture

The Eventrex Productions interior design team conceived and built custom tables with Yoplait branding

Keeping the Party Going

The coffee bar turned into a cash bar after hours to keep the party going

Custom Fixtures

The bar area was all built from scratch by the Eventrex Productions construction team

Social Media Integration

The popup featured lounge areas where HD TVs displayed the latest social media posts using the hashtag #TasteOff

Custom Signage

Eventrex Productions created custom signage, designed to fit the exact dimensions of the windows and doors of the space

Everybody Loves Yoplait!

The popup delighted visitors of all ages

First Impressions

Visitors to the popup got to experience the new Yoplait Greek products in a fun, lively environment

Timelapse: Watch it come to life!